Say it to the right people at the right time.
Identity is a system of elements that make the personality of your business say what it needs to.
Logo design, color palettes, typography, and other styles are all meant to consistently support the personality of your business when it’s presented to the world.
Brand is an evolving relationship we have with ideas in a business personality, and it grows stronger under the right conditions and with good care.
Building the right system to support healthy growth in relationships is the most wonderful part of design. I love to hear from clients and their customers about the love they have for a place or a craft and see the trust that’s been created, and knowing I’m part of that cycle.
Everything has brand on some level—books, advertisements, invitations, and identity systems— it’s your companies face, future and relationships.