The Perfect Petal:
For many small companies there comes a turning point when setting up the system ends and good brand design begins to happen. The Ollig’s own The Perfect Petal and Posh and had the two locations in the Highlands Neighborhood of North Denver when the decision was made to consolidate the businesses into The Perfect Petal alone. They badly needed a new itdentity to accomplish this move mentally and physiclly. Happily, Posh is once more open and reinvented in Larimer Square in downtown Denver and The Perfect Petal, which is both a flower shop and boutique, is doing very well. Choosing a consistent identity created a clean bridge reflecting both the modern award winning floral design happening for weddings and events as well as the shop carrying jewelry, gifts and homewares. This identity is very much about client inspiring designer, I still see Cindy Ollig’s energy inside my work, she gave me a lot of freedom to do what I do best and I still feel proud when I look at what we’ve did 7 years on.
Logo design and systems work shown here is second generation from that original logo design and shows that with good foundation, brand can blossum into all sorts of beautiful areas without leaving it’s roots behind… Sorry, I couldn’t resist.
FEATURED IN MARTHA STEWART WEDDING AND THE KNOT
DENVER’S TOP FLORIST IN 5280 MAGAZINE 2008
DENVER’S TOP FLORIST IN COLORADO MEETINGS AND EVENTS 2008
BEST OF WESTWORD 2008
Posh: What is Posh?
For me the word and its meanings are inescapably powerful. When viewing the name for this business, researching current usage and considering direction for outcome became meaning. This high-end boutique in historic Larimer Square in Denver is geared toward urban romantic shopping for both men and women, a go-to for smart, forward-thinking gifts and desirable goods for home and self.
Sentimental, smart, classic, refined, and masculine, but with an element of fun and a nod to nature was the final solution. Many of the lines carried by this shop are up-cycled vintage finds, use environmentally conscious materials such as tables made of salvaged wood, or have a high-quality handcrafted or designer touch. The letterhead and business cards are overprinted on off-white watermarked cotton sheets. The shop signage is metallic gold and utilizes the over-door space to display a coat of arms logo, fitting nicely into the neighborhood, the store brand, and the overall experience of smart luxury.